Open Systems Theory (OD) Analysis for Deckers Outdoor Corporation Research Paper

Open Systems Theory (OD) Analysis for Deckers Outdoor Corporation - Research Paper Example Through various planning, management and management, the firm has become popular across the US and other global parts. However, the company has recently encountered several challenges, forcing the company to incur various losses. Therefore, this manuscript will mull over these challenges and thereby discuss various organization diagnostic models that the firm can employ in resolving these challenges. Brief Overview of Deckers Outdoor Corporation The firm set off in 1973, with Doug Otto running it during its inception in Goleta, California. During its inception, the firm used to manufacture sandals. However, the company has grown to international level, distributing its products to diverse kinds of retailers. These include departmental stores and outlet stores among others (Latimer, 2012). Besides, the firm makes direct sales to its customers. The firm has independent distributors across Europe, Canada, Latin America, as well as Asia. It has also formed a union with Stella Internation al Holdings for the sale of UGG brand in China. The firm manufactures well-designed trendy shoes that sell across leading countries worldwide. Challenges facing the firm Counterfeit is a significant challenge that the firm is experiencing. China is the key source of these products. These counterfeits have significantly affected the UGG brand. Survey shows that the authorities impounded nearly 600 000 products, while the firm litigated over 2000 websites that sold falsified Deckers products (Latimer, 2012). These products were of low quality as contrasted to Deckers products, and thereby cheaper. This posed a considerable threat in the high profit realization of the firm, as well as company’s image. Besides, the country faces brand name controversies with various firms in Australia and Europe. These firms claim to have the sole ownership of the UGG brand. As such, there have been various court proceedings over the ownership of the brand, particularly in Australia where Uggs-n- Rugs sold their footwear item under this brand (Latimer, 2012). However, the firm still sells shoes to Australia under the brand. Additionally, various reviewers argue that the brand shoes have significant effects on animals. These critics claim that they contribute significantly towards the extinction of some animals (Latimer, 2012). As a result, they campaign against the purchase of these products, thereby compelling the firm into severe revenue loss. Organizational Diagnosis (OD) has become basic in enhancing an organization’s success. In an endeavor to improve the organizational effectiveness, it is essential to establish its current performance level thus devising apt strategies sufficient for the modification process. The concept of diagnosis in organizations applies similarly to the medical diagnosis, whereby the doctor tests the patient, gathers all the useful information prior to prescribing the best medication for the ailment. In a similar style, the management team assembles all the critical information, conducts an analysis, before devising the most suitable intervention for the organization to undertake. The current literature on organizational performance has depicted numerous benefits of performing the OD. Some of these entail the detection of all problems present in the organization, therefore, devising suitable strategies. Identification of such information is necessary in enhancing the company’s efficiency in its performance. Force Field Analysis The first model, Force